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Connect London 22nd Nov - 12.10
Content is the most overused word in the modern communications glossary, and to every agency, broadcaster, publisher and creative, it means a different thing, and that’s before we have discussed how consumers choose to view and engage with content. So, I thought it might be interesting to try and define what it means and how we can help it develop moving forward, and i’m doing it in front of 300 people. On November 22nd, JSR Content is hosting a panel discussion at the Creativepool connect conference in London’s iconic Truman Brewery, featuring 5 heavy-hitters from the content world from the BBC, Facebook, Ogilvy, JOE Media and The Economist, hopefully kept in line by yours truly. We’ll be discussing how each of these ‘publishers’ understands and creates content and how their viewers consume it. We’ll touch on budgets, creativity and ponder if it is just a flash in the pan, or the creative output that will be with us for the long haul, and inevitably I’ll be hilarious and swear a lot.We’d love to see you there or check out Creativepool’s website to see if we answered the question, What the fuck is Content?, or were just the warm up act for Sir John Hegarty.
For tickets to Connect London click here
Between the devil and the deep blue sea....
Why the hell would anybody choose to launch a new content agency in 2018?
Why would anybody choose to launch a content agency in the middle of 2018???? Type content agency London into google and 291,000,000 hits come up. I got tired of counting how many specific agencies there are doing it when i got past 500.
Feeling the Craic
Never trust someone who either doesn't smoke or doesn't drink.
They are hiding some much more batshit crazy vice.
Does a dog in the office increase productivity or destroy it? pt 2
Is a happy workplace an effective workplace? Common sense would say yes, but there is a difference between happy and effective, and sometimes happy creates a sense of wellness and positivity that means you can’t always see what needs to be done. Imagine working all day as the ecstasy kicks in. It might feel nice but you are highly unlikely to finish that e-mail.
I’m not advocating an authoritarian work environment, but sometimes, having a deadline, being concerned about your role, ensuring that are competing with your colleagues can drive you on better than joy.
But forget all that, it was nice having Truffle in the office, despite what Jamie says.
Does a dog in the office increase productivity or destroy it?
Recently, Truffle, my giant Goldendoodle puppy spend the day in the office. Understandably there was a concern that she would distract everyone from work, but equally we thought that the positive vibe of having a loving, friendly, cuddly hound wandering about would produce enough endorphins to ensure that everyone was working better.
Was there a correct answer? We think it was positive, as everyone was happy (almost everyone), but does a happy workplace equate to an effective workplace? we’ll ponder that one tomorrow.
Why your kids are smarter than you pt2
We have a French au pair. Last year we had a French au pair. Next year we will have a French au pair. We are also lucky enough to have a house in France where the kids spend all summer. As a consequence of this my son has an awesome grasp of french.
He can say bonjour, pain au chocolat and Disneyland Paris.
He’s an idiot.
But: he also has a half Japanese girlfriend (he’s 6, they are just good friends…) and now he’s come home speaking entire Japanese sentences, and criticising my accent when I try to copy him.
Clearly the lesson here is that when you want to do something and you are in love, you can pretty much do anything you put your mind to.
Putting the con in content
Apparently every agency in London does content. PR agencies, ad agencies, branding agencies, media agencies and now even photographic agencies! So how come all of these different styles of agencies are suddenly experts across this specific skill?
It’s because no one is really sure what content means and what it really is. It’s the broadest church in all modern comms. It can be a 6 million pound spot for Johnny Walker featuring international movie stars or a behind the scenes gif grabbed on a mobile phone by the office junior. It’s the wild west out there with no rules and boundaries, so in theory all of these agencies can be experts.
It’s the brief that truly defines who would be the best team to work on a project, so putting my client hat on, I’d like to have as many options as possible every time I began a project and work out who was placed to answer my question. This is the most exciting and conversely the scariest time to be working in this industry. And that’s what makes it truly thrilling.
Why your kids are smarter than you.
Frequently I’m confronted by a creative puzzle. A bit of strategy that doesn’t make sense, some words that won’t hold together, or an idea that just won’t flow. That’s natural, creativity isn’t an ever-open tap, it comes and goes like the wind.
I have various ways of kick-starting the process; i go for a ride on my bike, I take a shower, I watch a bad movie that i’ve already seen, but my current favourite method is to ask my kids.
They have a way of cutting through the nonsense and asking the questions I’m afraid of asking.
Why is that lady eating a hot dog in her pants?
Why is that man saying boring stuff?
Why is that dog talking when dogs can’t talk?
These are all very fair questions that for some reason no-one at the client or agency ever thought to ask.
Recently, Isaac, my 6 year-old, designed an obstacle course in the lounge for him and Truffle, the dog, to traverse. He created a design, and mapped out the cushions based on it’s plan.
I’ve pictured it above.
It’s shit.
It’s essentially just a line of pillows and cushions and fails in its basic task of providing any obstacles.
But I loved the way he spelt obstacle course.
It’s so wrong yet feels so right.
It’s in the ballpark of phonetically correct, but whatever it is, I want it to be way obstacle course is spelled for all eternity.
When you get stuck trying to write something, ask your kids, or a friend’s kids or your neighbours kids to write it for you, and I bet they’ll provide you with the inspiration to get your brain onto gear and write what you really want to write. There’s no harm trying….